
126th Annual Golden Dragon Parade
Grand Marshal: Jon SooHoo (Los Angeles Dodgers Official Photographer)
Honorary Grand Marshal: Jim McDonnell (Chief of the Los Angeles Police Department), Chein Yu (Pasadena Firefighter), Keone Young (Actor)
Featuring lion and dragon dancers, floats, movie and television personalities.
The Chinese Chamber of Commerce of Los Angeles presents the 126th Annual Golden Dragon Parade on March 22, 2025. This colorful celebration along North Broadway in Chinatown has become the premiere cultural event in the Southern California Asian-American Community.
The theme of this year’s parade is “Back to the Community.” It will highlight Chinese culture, local organizations, noted Chinese performers, and entrepreneurs.
Families, friends, and children of all ages will be cheering on the marching bands, kung fu performers, lion dancers, and the newly crowned 2025 Miss LA Chinatown with their Royal Court.
Grand Marshal
Jon SooHoo
LA Dodgers Team Photographer
Honorary Grand Marshal
Jim McDonnell
Chief of LAPD
Chien Yu
Pasadena Firefighter
Keone Young
Actor
Platinum Sponsor
Gold Sponsors
Sponsors
Video: Courtesy of KABC-TV
Photo by Vinson SooHoo
126th Golden Dragon Parade:
Saturday - March 22, 2025 - 1:00pm
Los Angeles Chinatown, California
Celebrating the Year of Snake
Each year, the Chinese Chamber of Commerce of Los Angeles hosts the Annual Golden Dragon Parade. With over a hundred thousand spectators and thousands more viewing the telecast on main stream TV such as NBC4, ABC7, and many online broadcast channels, this colorful celebration along North Broadway in Chinatown has become the premiere cultural event in the Southern California Asian-American Community.
The Lunar New Year is the most celebrated holiday of the year for approx. 1.5 million Chinese, Korean and Vietnamese people in Southern California. It is a cultural tradition when ancestors are fondly remembered, and families give thanks for their blessings. Red packets of money are given, families feast on special New Year's delicacies to promote fortune and health, and firecrackers add to the fun and excitement.
The Golden Dragon Parade — There are many amazing live performances, such as Lion Dance, dance troupes, music groups, and participation of government dignitaries, local business leaders, cultural groups, and much more. This year, the Parade is again supported by the Department of Cultural Affairs of City of Los Angeles.
The parade is a rich and diverse experience for all ages and ethnicities across Los Angeles and is supported in part by the Department of Cultural Affairs, Los Angeles.
Parade route: Hill Street at Temple toward Bernard. Right on Bernard, right on Broadway back to Broadway & Temple. Runs from 1-4pm.
Chinatown street closures information: Closures starts at 10 AM .
How to Get to Chinatown:
We advise everybody to take public transportation (e.g. LA Metro A Line, MetroLink, OC Transportation Authority, buses) or use rideshare transportation, such as Uber / Lyft , to Chinatown. Finding a space in any parking lot is an unlikely event.
From Orange County, Take Metrolink to the 125th Golden Dragon Parade:
Skip traffic & parking and find a great spot on the parade route. Only $10 and kids ride free!
Try to take public transportation
[It’s recommended to take public transportations such as Metro Gold Line, or ride-share transportation such as Uber or Lyft due to limited parking spaces in Chinatown.]
1. Take Metrolink’s Orange Line to LA Union Station
2. Transfer free to the Metro A Line with your Metrolink ticket
Take the Metro A Line towards APU/Citrus College and exit Chinatown Station
Walk west on College St. towards N. Broadway to the parade route
To return, take Metro A Line to L.A. Union Station and take Metrolink toward Oceanside
For more information, go to octa.net/lunar.

62nd Annual Miss Los Angeles Chinatown Pageant
Registration: 5-6pm
Banquet: 6-7pm
Pageant: 7-10pm

Lunch N' Learn - Business Website & Branding
Collaborating with Greater Monterey Park Chamber of Commerce
Speaker: Gabriel Motta from Part Time Website
125th Annual Golden Dragon Parade
THE 125th GOLDEN DRAGON PARADE
第125届羅省金龍大游行
February 17, 2024
In celebration of the Lunar New Year of the Tiger this year, local Angelinos and people from all States have come to Los Angeles Chinatown and participated at the 124th Golden Dragon Parade! We now have 2024 to look forward to. Chinese Chamber of Commerce of Los Angeles will celebrate the Year of Dragon on February 17, 2024. Tens of thousands of visitors are expected to gather and line the streets every year, in the five block radius spanning North Broadway and Hill street in Chinatown. Families, friends and children of all ages will be cheering on the marching bands, kung fu performers, lion dancers and the newly crowned Miss Chinatown Los Angeles, Kellie Chin, and her Royal Court. This will be the 2024 Miss Los Angeles Chinatown Court’s first public appearance since being coronated on January 27, 2024 at the 61st Miss Chinatown Los Angeles competition at the San Gabriel Sheraton.
The 124th Golden Dragon Parade was sponsored by Cathay Bank, Young Engineering & Manufacturing, KNBC Channel 4, etc.. Floats and convertible cars will represent 120 years of this tradition, with the generous support and sponsorship from luxury car dealer, RUSNAK Pasadena, who supplied a brigade of Bentleys, Mercedes and Jaguars for the parade. ABC7 has done a Live Streaming on their website of the entire 2023 Parade! Massive broadcast and reports from all media, online media and social media.
Next year, in 2024, a Pre-Parade VIP reception for the parade’s honored guests, main sponsors and important dignitaries will be held at 11am, with opening remarks from Chamber Chairman Chester Chong and President Kevin Chen. The Grand Marshal and 4 Honorary Marshals represented by members of City Council and Congress will preside over the festivities. During this reception, Chinese Chamber of Commerce will be recognized for both its work promoting US-Chinese business relations and cultural exchange and well as its avid support of important Chinese cultural traditions, such as this Lunar New Year Celebration.
The parade usually begins promptly at 1pm and last until 4pm. It is free to view and open to the public, although prime seating at the Grandstand can be purchased in eventbrite.com Please stay tuned for tickets sales. The parade kicks off at the intersection of Hill Street and Ord Street and makes a full lap over the 3 hours.
As Chinese Americans gather from all over Los Angeles to continue the festivities around the Lunar New Year, what they celebrate most of all is this time of families coming together – of gathering, unity and giving thanks for the coming year. Many partake in a traditional Lunar New Year dinner filled with special dishes to bring on fortune, health and happiness, as well as a time to remember their ancestors. Children receive red envelopes filled with lucky money from their elders and relatives, as this is an auspicious sign of good fortune.
As for the Chinese Zodiac, 2024 marks the Year of the Dragon. The Chinese Zodiac features twelve animals, and each year within a twelve year cycle is represented by one zodiac animal. The Dragon year is usually a powerful year.
The Chinese Chamber of Los Angeles welcomes all in Los Angeles and around the world to join us this Saturday for the 125th Golden Dragon Parade.
Please stay tuned for Parade Entry Application for Non-Profit Organization.

61st Annual Miss Los Angeles Chinatown Pageant
The 61st Miss Los Angeles Chinatown Pageant 第六十一届年羅省華埠選舉 will be held at the Arena at the Commerce Casino & Hotel on February 4, 2024. Winners representing Intelligence and Next Generation Leadership will be selected. 2024 Miss Los Angeles Chinatown will continue to serve and help the greater Los Angeles communities and participate at other non-profit organization events.
Dim Sum Mixer
It's time for another Dimsum networking!! Come enjoy a delicious variety of dim sum favorites, meet new friends and business contacts as well as learn from other entrepreneurs! This time we are also celebrating the Moon Festival. Bring your business cards and flyers!
Get ready to have fun and network with a cause as we will be collecting donations of school supplies (backpacks, tote bags and standard items) for schools and students in need. For each donation, we will provide a raffle ticket for fun gifts!
Tickets:
Member: $32
Non-Member: $40
Mixer and Membership Bundle: $250 (Membership $250 + $0 for Mixer)
The Journey West
VIRTUAL GOLDE LUNAR NEW YEAR LIVESTREAM
Join us for the 122nd anniversary of the Golden Lunar New Year Parade, an annual tradition hosted by the Chinese Chamber of Commerce of LA, now brought to you virtually for the first time. This year we reflect on the history and achievements of Chinese Americans in Los Angeles. Come celebrate our heritage with us, told through stories of pop culture, dance and music, historians, entertainment personalities and business luminaries.
Thank you for joining the Chinese Chamber of Commerce, Los Angeles (CCCLA) for the 122nd Golden Dragon Celebration! If you enjoyed the Lunar New Year event and would like to make a contribution towards the CCCLA's cultural foundation, please click the link below.
The purpose of CCCLA's cultural foundation is to support Chinese Americans across Southern California by providing a platform for community empowerment and promoting the Chinese heritage and history. This sharing of rich traditions through public large-scale events around holidays like Lunar New Year and Moon Festival are more important than ever this year. Programs like the Golden Dragon Celebration improves understanding and cultural relations for all Asian Americans in Los Angeles and beyond.


Diversity in Action International Career Fair October 24, 2019 at USC
Register now to reserve your booth: https://icf2019.eventbrite.com Contact: 626-342-1078 | angela.efros@hgplus.com |WeChat: angelahgplus
• Recruit bilingual Chinese/English talent
• Promote your brand & services to 1000 attendees.
• Recruit top tech talent from the Viterbi School of Engineering
• Recruit MBA grads & business undergrads for accounting, sales, marketing, data analysis, management roles & more.
Chinese Chamber of Commerce Members Discounts!
Basic Booth: $800 $500 Premium Booth: $1000 $700
Save $300 with coupon code: CCCLA300
Recruiting Booth Includes:
• 6-foot skirted table
• Two chairs
• Choice of exhibit location
• One parking validation
• Two box lunches and drinks
• Use of Exhibitor Breakroom
“Into the Clouds” Chamber Mixer
The Chinese Chamber of Commerce is happy to partner with Hastens LA at their flagship location in West Hollywood to bring you an “Into the Clouds” experience.
Join us to mingle and network over cocktails and canapes. Meet new friends, business partners and interesting entrepreneurs and business owners, across a wide number of innovative industries in Los Angeles! As a side benefit, come and discover what it feels like to sleep on a $190,000 mattress that is owned by the world’s top A-list celebrities.
A special raffle will be held to celebrate Hasten’s new launch campaign!
ABOUT HASTENS:
Hastens is the world’s most exclusive mattress company with signature designs made of ethically-sourced, sustainable and highly breathable horse hair, flax, wool and cotton. Master craftsmen have built and hand made these beds in Sweden since 1852 and over six generations. Hastens also specializes in bedlinen, pillow and lifestyle accessories. Hastens has 400 stores worldwide and our store on Beverly Blvd next to Stella McCartney has been the best performing store for 7 years in a row with many celebrity clients and prominent business figures.
Watch this video to learn more about Hastens. It shows our master craftsmen Jan Erik and how he builds the world’s most exclusive beds.
DETAILS FOR EVENT:
Cost: $40 for Chamber members / $50 for non-members
Time: 5:00-8:00 PM
Date: Thursday, July 25, 2019
Location: Hästens Los Angeles
8827 Beverly Blvd.
West Hollywood, CA 90048
Phone: (310) 858-1204

Urbanscape: Reimagine Pasadena and California Living Chamber Mixer
ABOUT ADEPT: Best Condo Views in Pasadena
388 reimagines an office tower, giving it new life as 105 luxury condominiums. The 57 Tower units boast ribbon windows for generous light and expansive views of surrounding Pasadena, framed by the San Gabriel Mountains to the north and Downtown Los Angeles out to the west. It's as if every unit is a penthouse.
With the reduction of the office portion, the garage structure is innovatively integrated into the second phase, consisting of walk-up and townhouse units and amenities.
If urban and Californian living appeal to you, you will appreciate that 388 is a few minutes walk to the many shops and restaurants in Old Pasadena, Lake and the Playhouse Districts.
The Chinese Chamber of Commerce is happy to partner with Adept at one of their new complexes in Pasadena to bring you an “Urbanscape” experience.
Join us to mingle and network over cocktails and while enjoying the beautiful views of Pasadena. Meet new friends, business partners and interesting entrepreneurs and business owners, across a wide number of innovative industries in Los Angeles!
CHAMBER MIXER INFORMATION:
Date: Thursday, June 27, 2019
Time: 5:30pm - 8:30pm
Address: 245 S. Los Robles Avenue, Pasadena, CA 91101
Parking Garage: Entrance from Cordova Street and South Euclid Avenue
Website: https://www.adepturban.com/388
For questions about the event, please contact Tammy Huang at (626) 233-4465.

Supervisor Hilda L. Solis presents 2019 San Gabriel Valley Small Business Expo
We welcome all Chamber members to participate and the event is complimentary.
Supervisor Hilda L. Solis presents 2019 San Gabriel Valley Small Business Expo Learn valuable information on how to do business with Los Angeles County!
Wednesday, June 5, 2019
8:00 a.m. to 1:00 p.m.
Hacienda-La Puente Adult School
14101 E. Nelson Avenue
La Puente, CA 91746
Event Features:
Workshops on government contracts, accessing capital, and business marketing
Onsite County vendor registration and contracting opportunities
Onsite business counseling
Breakfast and lunch will be provided. Limited seating. Advanced registration required. To register, please visit https://bit.ly/2vFweah or contact Hoang Nguyen at (626) 350-4500.
Bring your W9 to become a County vendor onsite.

120th Annual Golden Dragon Parade
This year, we have the pleasure of celebrating the long running Golden Dragon Parade’s 120th parade. Join us for the Year of the Pig in Los Angeles’ Chinatown for this amazing celebration!
Road closures will begin at 10:00 AM and will reopen at 4:00 PM.
For Grandstand tickets: Click Here
More information TBA

54th Annual Miss Los Angeles Chinatown Pageant
The 2019 54th Miss Los Angeles Chinatown Pageant will be taken place at the Sheraton Hotel San Gabriel. Please go to MissLAChinatown.com for detail information.
Application Deadline: September 29, 2018
For tickets click here.

119th Annual Golden Dragon Parade
Annual Golden Dragon Parade will be taking place on February 17th at 1:00PM this year in Chinatown.
Street Closure in Chinatown starts 10am and opens again at 4:00pm.
More info TBA.
