120th GOLDEN DRAGON PARADE - CHINESE CHAMBER OF COMMERCE OF LOS ANGELES

In celebration of the Lunar New Year which took place this past February 5, all of Los Angeles has the 120thGolden Dragon Parade this Saturday, February 9, 2019 to look forward to. Over a hundred thousand visitors are expected to gather and line the streets this year, in the five block radius spanning North Broadway and Hill street in Chinatown. Families, friends and children of all ages will be cheering on the marching bands, kung fu performers, lion dancers and the newly crowned Miss Chinatown Los Angeles, Kellie Chin, and her Royal Court.This will be the Court’s first public appearance since being inducted January 26 at the 54th Miss Chinatown Los Angeles competition held at the San Gabriel Sheraton.

The 120th Golden Parade is sponsored by the Commerce Casino and Hotel, Cathay Bank, Young Engineering & Manufacturing, KNBC Channel 4. 120 grand floats and convertible cars will represent 120 years of this tradition, with the generous support and sponsorship from luxury car dealer, RUSNAK Pasadena, who supplied a brigade of Bentleys, Mercedes and Jaguars for the parade.

A VIP reception for the parade’s honored guests, main sponsors and important dignitaries will be held at 11am, with opening remarks from Chamber Chairman Chester Chong and President Kevin Chen. The Grand Marshal and 4 Honorary Marshals represented by members of City Council and Congress will preside over the festivities. During this reception, Chinese Chamber of Commerce will be recognized for both its work promoting US-Chinese business relations and cultural exchange and well as its avid support of important Chinese cultural traditions, such as this Lunar New Year Celebration. This year’s special guests also include Los Angeles based members of the cast of “Crazy Rich Asians,” sure to bring in an additional draw of fans, given the film’s popular acclaim withboth Asian and non-Asian audiences. The winners of the Little King and Queen 2018 Pageant, who are children aged 5-6 who competed this past December, will also be present and driving in their convertibles with their families.

The parade will begin promptly at 1pm and last until 4pm. It is free to view and open to the public, although prime seating at the Grandstand can be purchased for $25 for adults and $10 for children under the age of 12, but sell out many weeks in advance. The parade kicks off at the intersection of Hill Street and Ord Street and makes a full lap over the 3 hours.

As Chinese Americans gather from all over Los Angeles to continue the festivities around the Lunar New Year, what they celebrate most of all is this time of families coming together – of gathering, unity and giving thanks for the coming year. Many partake in a traditional Lunar New Year dinner filled with special dishes to bring on fortune, health and happiness, as well as a time to remember their ancestors. Children receive red envelopes filled with lucky money from their elders and relatives, as this is an auspicious sign of good fortune.

As for the Chinese Zodiac, 2019 marks the Year of the Pig. The Chinese Zodiac features twelve animals, and each year within a twelve year cycle is represented by one zodiac animal. The pig is the last animal in the cycle, because according to Chinese legend, the Pig was last to arrive when the Jade Emperor called for the grand meeting. Those born in the year of the Pig are thought to be philanthropic, generous, compassionate – never betraying or cheating friends out of personal interest. They are innocent, romantic, optimistic and contented. However, they can also be short-tempered, impatient, impulsive and dependent on others.

The Chinese Chamber of Los Angeles welcomes all in Los Angeles and around the world to join us this Saturday for the 120th Golden Dragon Parade.